Collateral Re-look Services

Von: Ox Creek GmbH  19.04.2013
Keywords: Marketingkommunikation

As companies evolve, it's easy to get sloppy with marketing materials. Old pages are left on the Web site. Older brochures reflecting old positioning remain in circulation because they still offer useful information. New materials that stray from defined positioning statements are created to support unique needs and begin being used for other purposes. Marketing messages begin to 'drift' away from the company's goals. A collateral re-look is the perfect way to make sure the past stays in the past, so you can focus on your business's future. The service includes: Identification (with you) of the collateral areas that are suspected of being out of date and potentially damaging Review of all collateral items within these areas against your company's positioning statements, your latest marketing messages, and your company's goals Review of all collateral items within these areas against standards for modern communication, modern software terminology, and linguistic and visual presentation Outputs: List of items that should be removed from use, from circulation, and from the Web List of items that can be re-spun for continued use, along with high-level descriptions of the changes that must be made and cost projections for this work if it is outsourced

Keywords: Marketingkommunikation

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